Social media

Social media has become so incredibly important, in terms of marketing your website, attracting new customers and maintaining client relationships. A well run internet marketing campaign should include social media as it provides a range of pipelines from potentially interested customers, direct to your website.

Social media is also important in terms of your search engine optimisation (a.k.a. SEO). The main search engines monitor social sites, such as Twitter, Facebook, MySpace, etc to provide their users with relevant up to date content on their search results pages. In fact, results can be returned from Twitter almost immediately. Now, if your business is involved with, say, home decorating, tweeting about home decorating tips and tricks (for instance) will show up in Google's results page, Twitter section within a few minutes.

Facebook is another way of keeping in touch with potential clients. A business page can be created which can serve as a platform for advertising your products and promotions as well as maximising your customer service function.